Saturday, August 11, 2012

Director, Marketing & Outreach - HigherEdJobs

Institution: Brandeis University
Location: Waltham, MA
Category:
  • Admin - Public Relations, Marketing and Communications
Posted: 08/10/2012
Type: Full Time
Brandeis University is looking for a Director of Marketing & Outreach to develop and implement marketing strategies along with assessment metrics to meet student registration and matriculation objectives for Divisions in the Rabb School. This person will manage brand identity for programs; oversee marketing budget and allocate strategically.

Examples of Key Responsibilities:

  • Develop and implement marketing plans and projects for new and existing programs/courses.
  • Monitor, review and report on all marketing activity and results. Define and establish, gather, synthesize and report out on all required data connected with market research and student response/capture, in both GPS and Summer Term, to evaluate effectiveness of advertising and suggest improvements and new approaches.
  • Manage Brand identity and components of the Rabb School and GPS websites. Manage all media buys of all kinds, to accomplish economies of scale for Divisions within the Rabb School; particular focus on online ad placements, Google Analytics, social media and other effective, optimized electronic venues. Develop and manage all marketing collateral for Divisions in the Rabb School. Identify, negotiate and manage relationships with marketing consultants and other external partners supporting recruitment and matriculation, including review/approval of all related collateral.
  • Manage/oversee outreach, cultivation and tracking of corporate educational relationships with EMC, RSA and other organizations for which the unit provides educational services; develop and follow up new and existing corporate contacts.
Qualifications:
  • Master's degree preferred; (Bachelor's degree acceptable if offset by extensive and relevant experience in marketing in a competitive environment.).
  • Minimum of three years experience in leadership of a marketing program; five or more years direct experience in marketing in a competitive environment, not necessarily higher education.
  • Experience in all aspects of developing and maintaining marketing strategies; technical marketing skills; experience in customer and market research; experience with social media, Google Analytics, and other up to date marketing tools.
  • Excellent written and verbal communication, customer relations and team orientation skill.
How to Apply:

Submit cover letter and resume as a single document at http://www.brandeis.edu/humanresources/jobs/external.html. Elect option for "External Applicant". Sort the job listing by clicking the Job ID column heading. Locate the desired job listing. Click the job title and then Apply Now.

It is the policy of Brandeis University not to discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, age, national origin, veteran status or disability. The University operates under an affirmative action plan and encourages minorities, women and disabled veterans to apply. Brandeis University is a non-smoking environment.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175658441

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